Surfing the web 2.0 wave

Is the tide finally turning?

A recent study by the University of Melbourne has found that employees who browse the net are 9 percent more productive than those who don’t.

The study’s author Brent Coker found that staff who used social networking sites like Facebook, watched YouTube or read online news for short periods during the work day have greater concentration.

It is quite amazing that many organisations (corporate and government) still see the internet as a distractor , when in reality it has become a source of information, ideas, innovation and collaboration.  Moderation is the key here.

Educators and leaders around the world are working very hard at making schooling relevant to today’s students but what about making work relevant for employees?

There must be a continuum of creativity and ingenuity between school-life and work-life.  If the education sector sees the web as a powerful tool for learning, sharing, connecting and publishing than why aren’t corporations and industry?

Are we preparing today’s students for a draconian workforce? How do we maintain this creativity continuum between school and work?

Any thoughts?


One thought on “Surfing the web 2.0 wave

  1. Perhaps one of the more important things take into account is that students use social networks to strengthen ‘friend networks’ where as adults ten to use them to widen them or see old friends out.

    Productivity is enabled only though alignment with communication methods. It is the old wine in new bottles problem. Unless you can scaffold how to use them to increase productivity and engagement – and measure it, then there is little point in doing anything. The IP that is created in Web2.0 is firmly that of the the creator (AUPs aside). Yes you can can do amazing things, but if you don’t have people who can model that and deliver it – then as far as many teachers would think – you’ve just stuck a clock on a toaster – whats the point?

    We are if anything seeing an increasing atomization of IP and Resources being created – not much of the ‘great stuff’ is retained by the school – this I think in the next few years will start to emerge as a criteria for employment – what can you do, bring and share to with the organisation.

    I think Stephen Heppell said while here – We do no live in the 20th Century – why do we runs schools as if we do’ – I think we have too few people who can deliver sustainable change inside schools. More to do with social capital and opportunity that technology itself maybe?

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