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	<title>Comments on: The business of blogging</title>
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		<title>By: Thinking about change &#171; robingupta.net</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-886</link>
		<dc:creator>Thinking about change &#171; robingupta.net</dc:creator>
		<pubDate>Thu, 25 Jun 2009 06:46:49 +0000</pubDate>
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		<description>[...] the possibly related post link below it. I was hooked once again to follow a lead. The post was “The Business of blogging”. The author was Greg Whitby. He had read an article by Ian Grayson in the Australian on blogging in [...]</description>
		<content:encoded><![CDATA[<p>[...] the possibly related post link below it. I was hooked once again to follow a lead. The post was “The Business of blogging”. The author was Greg Whitby. He had read an article by Ian Grayson in the Australian on blogging in [...]</p>
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		<title>By: FJackson</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-117</link>
		<dc:creator>FJackson</dc:creator>
		<pubDate>Thu, 09 Aug 2007 03:30:21 +0000</pubDate>
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		<description>Don&#039;t envy you your task, John. here are some random thoughts. Certainly parents need to be informed when children&#039;s images, with or without names are used in a Web2.0 application. General permission at enrolment, with regular reminders about advising the school if that has changed, similar to duty of care notices many primary school put into their newsletter, is a good start. Point 2 takes the excitement out of it and limits the scope of the material you put up as often facial expressions speak louder than words. Use of names needs to be thought through as student created material would use names in the credits, and if it were to be a school event that was being recorded, and students full names were used, e.g. prize giving assembly, then perhaps parents could be made aware of that prior to the event and objections lodged cut out before ap loading. No procedures will cover all eventualities. Too many procedures will styme its use. Engaging parents in both developing and viewing the material, ensuring effective publicising of this and keeping it at the forefront of everyone&#039;s consciousness, will fill the holes left in policy.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t envy you your task, John. here are some random thoughts. Certainly parents need to be informed when children&#8217;s images, with or without names are used in a Web2.0 application. General permission at enrolment, with regular reminders about advising the school if that has changed, similar to duty of care notices many primary school put into their newsletter, is a good start. Point 2 takes the excitement out of it and limits the scope of the material you put up as often facial expressions speak louder than words. Use of names needs to be thought through as student created material would use names in the credits, and if it were to be a school event that was being recorded, and students full names were used, e.g. prize giving assembly, then perhaps parents could be made aware of that prior to the event and objections lodged cut out before ap loading. No procedures will cover all eventualities. Too many procedures will styme its use. Engaging parents in both developing and viewing the material, ensuring effective publicising of this and keeping it at the forefront of everyone&#8217;s consciousness, will fill the holes left in policy.</p>
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		<title>By: John DeCourcy</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-111</link>
		<dc:creator>John DeCourcy</dc:creator>
		<pubDate>Tue, 07 Aug 2007 22:14:44 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-111</guid>
		<description>I suspect that we in education are no different to most other businesses in our development of procedure, policy and understanding on Web 2.0 in a way where we are responding to the possibilities of the technologies rather than using policy to lead the change.
One of the projects on my watch at the moment is the re-development of our AUPs - Acceptable Use Agreements - for students and staff. (Do we need one for parents too?)  Our current versions focus on Web 1.0 and email, and lag.
Some contradictory propositions for consideration for inclusion in new AUPs - what do you think of any of these?

1)  We can include any photo/video of a student in a post so long as we have the normal privacy approval signed by parents on enrolment.
2) We never include any photo/video of any student showing their face on a post.
3) We include photos/videos of students only on secure posts where we can identify all persons with access to the site
4) We include photos/videos of students only when we have explicit approval from student and parent for that inclusion.

5) We never include student names in photos/videos
6) We include only student Christian names in photos/videos
7) We name students only if approval is explicitly given in writing by student and parent.

Many other issues still to be worked through, but that&#039;s a start.  It&#039;s a balance between respect for the person, administrative burden and making the most of the potential of the technology.  What do you think?</description>
		<content:encoded><![CDATA[<p>I suspect that we in education are no different to most other businesses in our development of procedure, policy and understanding on Web 2.0 in a way where we are responding to the possibilities of the technologies rather than using policy to lead the change.<br />
One of the projects on my watch at the moment is the re-development of our AUPs &#8211; Acceptable Use Agreements &#8211; for students and staff. (Do we need one for parents too?)  Our current versions focus on Web 1.0 and email, and lag.<br />
Some contradictory propositions for consideration for inclusion in new AUPs &#8211; what do you think of any of these?</p>
<p>1)  We can include any photo/video of a student in a post so long as we have the normal privacy approval signed by parents on enrolment.<br />
2) We never include any photo/video of any student showing their face on a post.<br />
3) We include photos/videos of students only on secure posts where we can identify all persons with access to the site<br />
4) We include photos/videos of students only when we have explicit approval from student and parent for that inclusion.</p>
<p>5) We never include student names in photos/videos<br />
6) We include only student Christian names in photos/videos<br />
7) We name students only if approval is explicitly given in writing by student and parent.</p>
<p>Many other issues still to be worked through, but that&#8217;s a start.  It&#8217;s a balance between respect for the person, administrative burden and making the most of the potential of the technology.  What do you think?</p>
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		<title>By: FJackson</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-108</link>
		<dc:creator>FJackson</dc:creator>
		<pubDate>Tue, 07 Aug 2007 11:24:55 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-108</guid>
		<description>Have just been browsing the Mabry school site. Some amazing stuff and not all that complicated. I agree with Frances and Toni re the security issues, but the reality is that policies will always lag behind developments in ICT and fear can&#039;t be allowed to hinder its implementation - as it hasn&#039;t at both Toni and Frances&#039; schools. Involvement of parents, as Toni says, is critical and the best policy for keeping students &#039;safe&#039;. 

On another note, a friend of mine works in a private school in Parramatta where every teacher must have their laptop on their desk and turned on. Absences are recorded digitally, office messages emailed, photos, etc of school events on You Tube, in short, the laptop is integral to the teacher&#039;s work. No, teachers do not teach from their desk, but develop the habit of checking for messages. Much less intrusive than a phone or intercom. Do some teachers abuse this? I&#039;m sure personal communications do creep into the day, but no less than they do with mobile phones in pockets. Just think, during SSR, teachers could read blogs!</description>
		<content:encoded><![CDATA[<p>Have just been browsing the Mabry school site. Some amazing stuff and not all that complicated. I agree with Frances and Toni re the security issues, but the reality is that policies will always lag behind developments in ICT and fear can&#8217;t be allowed to hinder its implementation &#8211; as it hasn&#8217;t at both Toni and Frances&#8217; schools. Involvement of parents, as Toni says, is critical and the best policy for keeping students &#8217;safe&#8217;. </p>
<p>On another note, a friend of mine works in a private school in Parramatta where every teacher must have their laptop on their desk and turned on. Absences are recorded digitally, office messages emailed, photos, etc of school events on You Tube, in short, the laptop is integral to the teacher&#8217;s work. No, teachers do not teach from their desk, but develop the habit of checking for messages. Much less intrusive than a phone or intercom. Do some teachers abuse this? I&#8217;m sure personal communications do creep into the day, but no less than they do with mobile phones in pockets. Just think, during SSR, teachers could read blogs!</p>
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		<title>By: Frances Manning</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-98</link>
		<dc:creator>Frances Manning</dc:creator>
		<pubDate>Sat, 04 Aug 2007 12:41:51 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-98</guid>
		<description>John, I think you are right in saying that &quot;we need some clearer directives around suitable content and processes&quot; in regards to Web 2.0.  I agree with Toni, this type of information is needed throughout the system, guiding school leaders in their journey in adopting Web 2.0 communication tools. In the corporate sector, Grayson identified ‘regular training and refresher courses as a means to ensure “people are reminded of their obligations and the limits of what they can do”. From an educational perspective, I know our system is very supportive of schools and staff members who wish to pursue and explore Web 2.0 technologies and training sessions have been provided. But Grayson continues, observing  “an extension of policies already in place inside many companies that cover email usage” as a means to coping with the new and different issues presented by Web 2.0 technologies. It has been my experience, that school and system guidelines and policies are at present lagging behind staff that are forging ahead in their adoption of Web 2.0 and I think this is a possible reason why it is perceived that the Education sector is not as enthusiastically embracing Web 2.0 as quickly as the corporate world.

By their very nature, Web2.0 tools present a myriad of challenges for educators, challenges that the corporate or business world might address, but in different ways. They are not generally dealing with children and have not the concerns that present themselves with issues such as Duty of Care and Child Protection. I am not trying to sound negative, but with system wide guidelines that address Web 2.0 communication tools specifically, I’m sure many school leaders would be more at ease with these tools and more willing to adopt them. I know that I have spent considerable time this year, investigating concerns teachers have had in using Web 2.0 tools, and the publishing of student work. Our existing policies do not adequately cover details that present themselves with Web 2.0. publishing. They were great when ‘publishing’ was exclusively the domain of the ‘experts’ and web pages or other online communication was in the control of the IT teacher or equivalent.  Now, I feel, they need amending. 

Throughout the year, I have found our current Acceptable Use &amp; Policies regarding the publishing of student photos, inadequate when teachers have enquired about different issues in regards to Web 2.0. Their general messages are still very valid, but I think Web 2.0 specific guidelines need to be included. For example, we need to ‘extend’ our current policies to address issues that include, for example:  
Types of student photos /video
Identifying names on comments/posts 
Copyright 
Student “posting” /publishing- ‘monitoring’ issues 

Although we have explored these issues, and others,  and learnt a great deal in the process, I feel our time as leaders in exploring Web 2.0 tools could have been used better;- devising great learning tasks &amp; engaging with our students in the mediums. I imagine in the corporate world, these issues would have been researched and policies drawn up within a specialist department. Is this one of the reasons why it seems, that our schools are slower in taking up the challenge of Web2.0? We are both investigating and implementing at the same time, while new technologies are being introduced almost on a daily basis. I think a system wide policy would help immensely in this regard. The other issue I feel that is slowing the work of schools down, is the potential volume of work/ thoughts that are being published by students and teachers within schools. It would be worth hearing from schools in the system about how  guidelines are being disseminated? How are students and teachers being ‘skilled up’ or made aware of the amended policies (hopefully drawn up within schools)? How is it all being monitored? 

I think it is interesting that we are talking about social networking issues, and yet in the ‘big scheme of things’ one of our ‘problems’ is that we don’t know how schools are tackling these issues, where specific schools are in their journeys and how we can help each other!!! 

Maybe a system wide wiki or Web 2.0 solution could enable us all to collaborate and ‘draw up’ some guidelines that will assist us on our way….just a thought!!</description>
		<content:encoded><![CDATA[<p>John, I think you are right in saying that &#8220;we need some clearer directives around suitable content and processes&#8221; in regards to Web 2.0.  I agree with Toni, this type of information is needed throughout the system, guiding school leaders in their journey in adopting Web 2.0 communication tools. In the corporate sector, Grayson identified ‘regular training and refresher courses as a means to ensure “people are reminded of their obligations and the limits of what they can do”. From an educational perspective, I know our system is very supportive of schools and staff members who wish to pursue and explore Web 2.0 technologies and training sessions have been provided. But Grayson continues, observing  “an extension of policies already in place inside many companies that cover email usage” as a means to coping with the new and different issues presented by Web 2.0 technologies. It has been my experience, that school and system guidelines and policies are at present lagging behind staff that are forging ahead in their adoption of Web 2.0 and I think this is a possible reason why it is perceived that the Education sector is not as enthusiastically embracing Web 2.0 as quickly as the corporate world.</p>
<p>By their very nature, Web2.0 tools present a myriad of challenges for educators, challenges that the corporate or business world might address, but in different ways. They are not generally dealing with children and have not the concerns that present themselves with issues such as Duty of Care and Child Protection. I am not trying to sound negative, but with system wide guidelines that address Web 2.0 communication tools specifically, I’m sure many school leaders would be more at ease with these tools and more willing to adopt them. I know that I have spent considerable time this year, investigating concerns teachers have had in using Web 2.0 tools, and the publishing of student work. Our existing policies do not adequately cover details that present themselves with Web 2.0. publishing. They were great when ‘publishing’ was exclusively the domain of the ‘experts’ and web pages or other online communication was in the control of the IT teacher or equivalent.  Now, I feel, they need amending. </p>
<p>Throughout the year, I have found our current Acceptable Use &amp; Policies regarding the publishing of student photos, inadequate when teachers have enquired about different issues in regards to Web 2.0. Their general messages are still very valid, but I think Web 2.0 specific guidelines need to be included. For example, we need to ‘extend’ our current policies to address issues that include, for example:<br />
Types of student photos /video<br />
Identifying names on comments/posts<br />
Copyright<br />
Student “posting” /publishing- ‘monitoring’ issues </p>
<p>Although we have explored these issues, and others,  and learnt a great deal in the process, I feel our time as leaders in exploring Web 2.0 tools could have been used better;- devising great learning tasks &amp; engaging with our students in the mediums. I imagine in the corporate world, these issues would have been researched and policies drawn up within a specialist department. Is this one of the reasons why it seems, that our schools are slower in taking up the challenge of Web2.0? We are both investigating and implementing at the same time, while new technologies are being introduced almost on a daily basis. I think a system wide policy would help immensely in this regard. The other issue I feel that is slowing the work of schools down, is the potential volume of work/ thoughts that are being published by students and teachers within schools. It would be worth hearing from schools in the system about how  guidelines are being disseminated? How are students and teachers being ‘skilled up’ or made aware of the amended policies (hopefully drawn up within schools)? How is it all being monitored? </p>
<p>I think it is interesting that we are talking about social networking issues, and yet in the ‘big scheme of things’ one of our ‘problems’ is that we don’t know how schools are tackling these issues, where specific schools are in their journeys and how we can help each other!!! </p>
<p>Maybe a system wide wiki or Web 2.0 solution could enable us all to collaborate and ‘draw up’ some guidelines that will assist us on our way….just a thought!!</p>
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		<title>By: john gildea</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-90</link>
		<dc:creator>john gildea</dc:creator>
		<pubDate>Thu, 02 Aug 2007 01:15:14 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-90</guid>
		<description>Toni, I hope I did not give the impression your school was not embracing the web 2.0 context.It sounds like you are powering away out there! I had imagined that the acceptable computer use policy and privacy policies such as kids and parents signing off on photos of themselves for web or school publication purposes would cover this area but you are likely correct that this emerging area perhaps needs some clearer directives around suitable content and processes.
With regard to parent involvement I remember many years ago when computers were new and scary for many our school ran classes for parents interested in the evening or during the day where they could learn some basics hands on. Presentations at P&amp;F meetings alsoproved popular. Maybe that is something that schools could do with web 2.0 aspects likes blogs and wikis and podcasting to let them gain confidence. I think also the Maybry model of lots of key info on school based site/s and blogs will force parents to engage to find out what&#039;s happening.</description>
		<content:encoded><![CDATA[<p>Toni, I hope I did not give the impression your school was not embracing the web 2.0 context.It sounds like you are powering away out there! I had imagined that the acceptable computer use policy and privacy policies such as kids and parents signing off on photos of themselves for web or school publication purposes would cover this area but you are likely correct that this emerging area perhaps needs some clearer directives around suitable content and processes.<br />
With regard to parent involvement I remember many years ago when computers were new and scary for many our school ran classes for parents interested in the evening or during the day where they could learn some basics hands on. Presentations at P&amp;F meetings alsoproved popular. Maybe that is something that schools could do with web 2.0 aspects likes blogs and wikis and podcasting to let them gain confidence. I think also the Maybry model of lots of key info on school based site/s and blogs will force parents to engage to find out what&#8217;s happening.</p>
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		<title>By: TSillis</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-89</link>
		<dc:creator>TSillis</dc:creator>
		<pubDate>Thu, 02 Aug 2007 00:02:16 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-89</guid>
		<description>John, I hope that I haven’t been misunderstood in my comments. I believe in the effective use of web2.0 and all that it offers within an educational setting. I also am part of a Leadership Team who fully embraces the use of technologies within the school environment. I, too, have a class blog with the class I teach and I believe I  am an active teacher in ensuring that other classes have the opportunity to use blogs and other web2.0 tools as a way to incorporate effective conversation and reflections into daily teaching and learning as well as longer term project based work. My comments around the security of web2.0 refer to us knowing that it is or is not okay for example to post photos, and the like, of students working on the learning blogs. We have had no specific directives around this and acceptable use when setting up blogs etc from CEO. One of the very first points we make within our lessons around the use of the Internet is safety, and we liken it to giving out personal information to strangers when we are in shopping centres etc. 
Within the vision statement of our school we proclaim that we are a school “of innovation and excellence”. We have, as one of my colleagues put it, endeavoured to be “trailblazers” in education within the Diocese. Therefore, my school is most certainly embracing the new technologies but there are times when we feel we are starting from scratch especially when it comes to the guidelines of acceptable use. 
As for a purpose built school – I am sure that there are many advantages in such a setting but my belief is that any engaging, active and progressive teacher along with teachers of similar beliefs and capabilities can create a learning environment that does embrace the principles of web2.0 and incorporate them into the curriculum which in turn demonstrates improved student outcomes. This, after all, is our main aim as educators.
I am still interested in the development of some sort of parent education model that enables us to extend our learning into the learning and lives of the parents within our community. I have looked at the Maybry school blog and can see the many benefits of reaching parents in a similar way. Some of our parents are picking up “bits and pieces” from what their child/ren are bringing home or from what is written in newsletters etc but many still do not have a real understanding of web2.0 - its capabilities and advantages for their children, or for that matter themselves. Some are still fearful to register with sites requiring email addresses. How do we overcome this mentality? I think your point about highlighting the good of web2.0 is most valid. But questions for us arise as to how we can cater for  the parents within our community. Any ideas for an effective start to this? Is data gathering a way to go? I don’t feel that we can assume that parents know nothing about web2.0 but the data we gathered about technology earlier in the homes and lives of our students demonstrated that one of the skills high on the student&#039;s list of priorities was to use a fax machine! We put this down to many parents being self employed in manual labour industries and that the fax was an effective form of communication for them.
I know that we are heading in the right direction – I just need to read the blog comments from my students to know that we must be!</description>
		<content:encoded><![CDATA[<p>John, I hope that I haven’t been misunderstood in my comments. I believe in the effective use of web2.0 and all that it offers within an educational setting. I also am part of a Leadership Team who fully embraces the use of technologies within the school environment. I, too, have a class blog with the class I teach and I believe I  am an active teacher in ensuring that other classes have the opportunity to use blogs and other web2.0 tools as a way to incorporate effective conversation and reflections into daily teaching and learning as well as longer term project based work. My comments around the security of web2.0 refer to us knowing that it is or is not okay for example to post photos, and the like, of students working on the learning blogs. We have had no specific directives around this and acceptable use when setting up blogs etc from CEO. One of the very first points we make within our lessons around the use of the Internet is safety, and we liken it to giving out personal information to strangers when we are in shopping centres etc.<br />
Within the vision statement of our school we proclaim that we are a school “of innovation and excellence”. We have, as one of my colleagues put it, endeavoured to be “trailblazers” in education within the Diocese. Therefore, my school is most certainly embracing the new technologies but there are times when we feel we are starting from scratch especially when it comes to the guidelines of acceptable use.<br />
As for a purpose built school – I am sure that there are many advantages in such a setting but my belief is that any engaging, active and progressive teacher along with teachers of similar beliefs and capabilities can create a learning environment that does embrace the principles of web2.0 and incorporate them into the curriculum which in turn demonstrates improved student outcomes. This, after all, is our main aim as educators.<br />
I am still interested in the development of some sort of parent education model that enables us to extend our learning into the learning and lives of the parents within our community. I have looked at the Maybry school blog and can see the many benefits of reaching parents in a similar way. Some of our parents are picking up “bits and pieces” from what their child/ren are bringing home or from what is written in newsletters etc but many still do not have a real understanding of web2.0 &#8211; its capabilities and advantages for their children, or for that matter themselves. Some are still fearful to register with sites requiring email addresses. How do we overcome this mentality? I think your point about highlighting the good of web2.0 is most valid. But questions for us arise as to how we can cater for  the parents within our community. Any ideas for an effective start to this? Is data gathering a way to go? I don’t feel that we can assume that parents know nothing about web2.0 but the data we gathered about technology earlier in the homes and lives of our students demonstrated that one of the skills high on the student&#8217;s list of priorities was to use a fax machine! We put this down to many parents being self employed in manual labour industries and that the fax was an effective form of communication for them.<br />
I know that we are heading in the right direction – I just need to read the blog comments from my students to know that we must be!</p>
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		<title>By: john gildea</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-85</link>
		<dc:creator>john gildea</dc:creator>
		<pubDate>Wed, 01 Aug 2007 00:58:12 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-85</guid>
		<description>Toni, I think it is problematic as to whether you can safeguard kids form the dangers of a truly interactive and largely uncensored web experience. I guess one role of the new &#039;teacher as facilitator&#039; s to help equip kids to understand and be cautious about their virtual habits.No doubt sites like My space and Youtube have a lot of unsavory content and a lot of stuff very limited in application to education. Social networking applications or contexts per se are not a wonderful educational tool in my view, it is what you do with the principles of it. I think the point is kids are using this as second nature and business is embracing it as a modern effective form of communication and information dissemination and I think as Greg suggests it is not an option to engage with and use this. I think the benefit is taking the principles of Web 2.0; interactivity, real time communication and digital storage and transmission and making it the enviornment of choice. I know many teachers, my wife included, who have set up blogs for their classes and are exploring wikis for project  based work etc. I agree with Greg and others that leadership in the school context is critical. You need a leadership team open to this, supportive of the time and interaction involved and who can think outside the traditional box of two computer labs and a few staff computers and not much else. The system is certainly about consistency and coherence in vision and message and I believe this is changing in schools. The challenge will be not the purpose built future school built from these principles from the ground up but the conversion of all the other schools to embrace this environment.I belive we are, to coin a recently used catch phrase(!?) heading in the right direction, but with more work to do.
I think the Maybry elmentry school mentioned by Greg is a good example of opening up the possibilities to parents that schools using web 2.0 are not about encouraging kids to post videos and profiles of their latest party on chat sites etc but that the tools allow us to reach them in a way they undrestand and are comfortable with. I think the answer may be to show parents the good side of the force and they will embrace it. Of cousre many many parents are alreday familiar with using these tools through their own work and social networking. An intersting thing I did note was that on the Maybry site on a cursory look through many of the blogs there were no comments. I imagine it will work like that; initially posting information like lunch menus, homework and assignments  and gradually as the fear factor diminishes people will respond and the discussions that many here have noted as being crucial will continue to grow.</description>
		<content:encoded><![CDATA[<p>Toni, I think it is problematic as to whether you can safeguard kids form the dangers of a truly interactive and largely uncensored web experience. I guess one role of the new &#8216;teacher as facilitator&#8217; s to help equip kids to understand and be cautious about their virtual habits.No doubt sites like My space and Youtube have a lot of unsavory content and a lot of stuff very limited in application to education. Social networking applications or contexts per se are not a wonderful educational tool in my view, it is what you do with the principles of it. I think the point is kids are using this as second nature and business is embracing it as a modern effective form of communication and information dissemination and I think as Greg suggests it is not an option to engage with and use this. I think the benefit is taking the principles of Web 2.0; interactivity, real time communication and digital storage and transmission and making it the enviornment of choice. I know many teachers, my wife included, who have set up blogs for their classes and are exploring wikis for project  based work etc. I agree with Greg and others that leadership in the school context is critical. You need a leadership team open to this, supportive of the time and interaction involved and who can think outside the traditional box of two computer labs and a few staff computers and not much else. The system is certainly about consistency and coherence in vision and message and I believe this is changing in schools. The challenge will be not the purpose built future school built from these principles from the ground up but the conversion of all the other schools to embrace this environment.I belive we are, to coin a recently used catch phrase(!?) heading in the right direction, but with more work to do.<br />
I think the Maybry elmentry school mentioned by Greg is a good example of opening up the possibilities to parents that schools using web 2.0 are not about encouraging kids to post videos and profiles of their latest party on chat sites etc but that the tools allow us to reach them in a way they undrestand and are comfortable with. I think the answer may be to show parents the good side of the force and they will embrace it. Of cousre many many parents are alreday familiar with using these tools through their own work and social networking. An intersting thing I did note was that on the Maybry site on a cursory look through many of the blogs there were no comments. I imagine it will work like that; initially posting information like lunch menus, homework and assignments  and gradually as the fear factor diminishes people will respond and the discussions that many here have noted as being crucial will continue to grow.</p>
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		<title>By: TSillis</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-83</link>
		<dc:creator>TSillis</dc:creator>
		<pubDate>Tue, 31 Jul 2007 10:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-83</guid>
		<description>I have been thinking further about the article you posted here Greg, and would like to further explore the use of web2.0 tools within the education environment. I believe that many of the points that Ian Grayson makes are in fact very true of what is also happening in education and I have taken some quotes to continue the conversation …

“Big cultural shifts are required when embracing these new services”  - my experience in education has been that any new concept, technology or strategy takes time for teachers to come to terms with. The skills and/or habits, of some teachers are so deeply entrenched that they find it most difficult to adjust and to accept that change is inevitable. It is these teachers that need the supports, systems and strategies to help guide them into understanding the benefits of implementing something new. One of the reasons or perhaps excuses is, as Grayson says, “the security angle”. 

Our profession is one of care and protection so how can we ally the fears of teachers who are scared that something may “happen” to one of their students as a result of the use of web2.0? May I be so bold as to say that I feel, as a system, we need some sort of guide, rule or structure that enables us to ensure that we have done everything possible to in keeping our students  safe when using web2.0, just as we would if we went on an excursion. This would enable us as school leaders to be sure that we are always promoting the responsible use of web2.0. Is there anything in the pipeline that will assist schools in educating their staff about this aspect of web2.0?

In the community in which I work I know that this is also a concern for parents. We have parents who, whilst they have a computer in the home, do not allow their children access. It is either through fear of what may be seen or heard on the “net” – often due to negative media hype – or that the computer is for high school or adult use. I know and understand that we need to help parents to come on this journey with us and to acknowledge that “the productivity and cost saving advantages of Web 2.0 tools are simply too great to ignore.” I would be grateful if you have any insights as to how this could be done effectively or if you have seen any schools in your travels where parent education of web2.0 was successfully implemented. I know that parents are supportive of anything that will help their child to learn but the cultural shift here, at least in my community, is greater than that of the teachers.</description>
		<content:encoded><![CDATA[<p>I have been thinking further about the article you posted here Greg, and would like to further explore the use of web2.0 tools within the education environment. I believe that many of the points that Ian Grayson makes are in fact very true of what is also happening in education and I have taken some quotes to continue the conversation …</p>
<p>“Big cultural shifts are required when embracing these new services”  &#8211; my experience in education has been that any new concept, technology or strategy takes time for teachers to come to terms with. The skills and/or habits, of some teachers are so deeply entrenched that they find it most difficult to adjust and to accept that change is inevitable. It is these teachers that need the supports, systems and strategies to help guide them into understanding the benefits of implementing something new. One of the reasons or perhaps excuses is, as Grayson says, “the security angle”. </p>
<p>Our profession is one of care and protection so how can we ally the fears of teachers who are scared that something may “happen” to one of their students as a result of the use of web2.0? May I be so bold as to say that I feel, as a system, we need some sort of guide, rule or structure that enables us to ensure that we have done everything possible to in keeping our students  safe when using web2.0, just as we would if we went on an excursion. This would enable us as school leaders to be sure that we are always promoting the responsible use of web2.0. Is there anything in the pipeline that will assist schools in educating their staff about this aspect of web2.0?</p>
<p>In the community in which I work I know that this is also a concern for parents. We have parents who, whilst they have a computer in the home, do not allow their children access. It is either through fear of what may be seen or heard on the “net” – often due to negative media hype – or that the computer is for high school or adult use. I know and understand that we need to help parents to come on this journey with us and to acknowledge that “the productivity and cost saving advantages of Web 2.0 tools are simply too great to ignore.” I would be grateful if you have any insights as to how this could be done effectively or if you have seen any schools in your travels where parent education of web2.0 was successfully implemented. I know that parents are supportive of anything that will help their child to learn but the cultural shift here, at least in my community, is greater than that of the teachers.</p>
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		<title>By: Greg Whitby</title>
		<link>http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-81</link>
		<dc:creator>Greg Whitby</dc:creator>
		<pubDate>Tue, 31 Jul 2007 05:34:03 +0000</pubDate>
		<guid isPermaLink="false">http://bluyonder.wordpress.com/2007/07/20/the-business-of-blogging/#comment-81</guid>
		<description>Franziska, you are absolutely correct. I was struck by the power of blogs after listening to   &lt;strong&gt;Tim Tyson&lt;/strong&gt;, principal of &lt;a href=&quot;http://mabryonline.org&quot; rel=&quot;nofollow&quot;&gt;Mabry Elementary School in Atlanta&lt;/a&gt;.  His school community is using their blog to post student homework and teacher worksheets and more importantly to facilitate communication with parents. Tim says
&lt;blockquote&gt;I didn&#039;t introduce blogs to give teachers more work but to actively involve parents in their child&#039;s education. I want to empower families to become a part of the school.&lt;/blockquote&gt;

Just think of what we could do with blogs in harnessing the collective wisdom of teachers! 

Check out his podcast (&lt;a href=&quot;http://blogs.parra.catholic.edu.au/blogs/thelc/wp-content/uploads/2007/06/tyson2.mp3&quot; title=&quot;tyson2.mp3&quot; rel=&quot;nofollow&quot;&gt;tyson2.mp3&lt;/a&gt;)</description>
		<content:encoded><![CDATA[<p>Franziska, you are absolutely correct. I was struck by the power of blogs after listening to   <strong>Tim Tyson</strong>, principal of <a href="http://mabryonline.org" rel="nofollow">Mabry Elementary School in Atlanta</a>.  His school community is using their blog to post student homework and teacher worksheets and more importantly to facilitate communication with parents. Tim says</p>
<blockquote><p>I didn&#8217;t introduce blogs to give teachers more work but to actively involve parents in their child&#8217;s education. I want to empower families to become a part of the school.</p></blockquote>
<p>Just think of what we could do with blogs in harnessing the collective wisdom of teachers! </p>
<p>Check out his podcast (<a href="http://blogs.parra.catholic.edu.au/blogs/thelc/wp-content/uploads/2007/06/tyson2.mp3" title="tyson2.mp3" rel="nofollow">tyson2.mp3</a>)</p>
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